{"id":1062569,"date":"2026-08-26T01:35:33","date_gmt":"2026-08-25T22:35:33","guid":{"rendered":"https:\/\/shtetel.co.il\/?p=1062569"},"modified":"2026-08-26T01:35:34","modified_gmt":"2026-08-25T22:35:34","slug":"%d7%90%d7%9d-%d7%90%d7%aa%d7%9d-%d7%9c%d7%90-%d7%99%d7%95%d7%93%d7%a2%d7%99%d7%9d-%d7%9c%d7%a2%d7%a0%d7%95%d7%aa-%d7%a2%d7%9c-%d7%a9%d7%aa%d7%99-%d7%94%d7%a9%d7%90%d7%9c%d7%95%d7%aa-%d7%94%d7%90%d7%9c","status":"publish","type":"post","link":"https:\/\/shtetel.co.il\/en\/news\/1062569\/","title":{"rendered":"If you don&#039;t know the answer to these two questions, don&#039;t invest \/\/ Yaakov Reinitz"},"content":{"rendered":"<p><strong> Before you get excited about the promising return, stop for a moment and honestly ask yourself two simple questions: Why am I actually investing? And what will happen to me if something goes wrong along the way? \u2022 Real estate consultant Yaakov Reinitz explains how to start thinking like an investor.<\/strong><\/p>\n\n\n\n<p>When we come to invest in real estate - or in any other investment - there are two fundamental questions that must not be skipped: what exactly is the purpose of my investment, and what happens if something goes wrong along the way. <\/p>\n\n\n\n<p>Two seemingly simple questions, but I can testify from experience that most people don&#039;t really stop to answer them before jumping into the water.<\/p>\n\n\n\n<p>I sit in on quite a few meetings with investors, both veterans and newcomers, and when I ask them: &quot;What is the goal of your investment?&quot;, I often encounter a surprised look as if I asked something strange. &quot;What do you mean, what is the goal? We have to invest!&quot;\" <\/p>\n\n\n\n<p>Why do we have to? &quot;Because otherwise the money loses value. We want to make a profit.&quot;.<\/p>\n\n\n\n<p>Okay, I understand the logic. But it&#039;s not a goal yet. It&#039;s a general, natural reason to invest, not a concrete goal. Let&#039;s refine this for a moment: What do you really want this money for in five, ten, or twenty years?<\/p>\n\n\n\n<p>Maybe you&#039;re saving to get your children married, maybe you&#039;re looking to create an additional monthly source of income that will allow you a little more breathing room. Or maybe, completely differently, the goal is to reach retirement age with significant capital that will allow you a respectable standard of living without depending on your pension. <\/p>\n\n\n\n<p>And there are those whose goal is to maintain flexibility: to leave themselves as many options open as possible for the future, without committing to a particular scenario in advance.<\/p>\n\n\n\n<p>Why is it so critical to define this in advance? Because each goal requires a completely different investment strategy. An investment designed to generate a stable monthly cash flow is not necessarily the right investment for someone who is primarily looking for significant capital appreciation within ten years. <\/p>\n\n\n\n<p>And when there is no clarity about the goal, it is very easy to be tempted by any deal that sounds &quot;good&quot; or &quot;bargain,&quot; without checking whether it even matches what you need.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2022<\/p>\n\n\n\n<p>Then comes the second question, and it&#039;s the question that almost no one likes to ask, because it requires us to look into the eyes of a scenario that we&#039;d rather not think about: What happens if something goes wrong along the way?<\/p>\n\n\n\n<p>When we enter into a new investment, everything usually looks pretty rosy. Which makes sense, because otherwise we wouldn&#039;t have entered into the deal in the first place. But a serious investment that is made responsibly and not out of momentary enthusiasm, is not examined only by the optimistic scenario. <\/p>\n\n\n\n<p>It is also necessary to examine, and perhaps especially, the less pleasant scenario.<\/p>\n\n\n\n<p>What happens if no tenant is found for two or three months? What happens if an unexpected expense of tens of thousands of shekels suddenly arises, a roof repair, a sealing problem, a construction defect that was discovered only after delivery? What if the rental price in the area drops due to a larger supply than you expected? What if the sales process is delayed far beyond the schedule you planned, and in the meantime you continue to pay a mortgage on two properties? And what if, in the end, the property simply does not increase in value at the rate you expected, and you find yourself after a few years more or less at the same point?<\/p>\n\n\n\n<p>I want to be clear: This doesn&#039;t mean you should be afraid of every investment and sit with your money under the covers. Absolutely not. <\/p>\n\n\n\n<p>Investing, any investment, involves a certain amount of risk, and that&#039;s fine. What you do need to do is make sure in advance that even if reality doesn&#039;t go exactly according to the beautiful plan you outlined for yourself, you&#039;ll still be able to hold on without it bringing you down financially or emotionally.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2022<\/p>\n\n\n\n<p>Ultimately, a good investment is one that suits your true goal, your financial ability, and, no less importantly, your ability to cope mentally and financially with less good times that can always arise along the way.<\/p>\n\n\n\n<p>So before you get excited about the promising return, stop for a moment and honestly ask yourself two simple questions: Why am I actually investing? And what will happen to me if something goes wrong along the way?<\/p>\n\n\n\n<p>If you can answer these two questions with complete honesty, without evasion or embellishment, you are no longer just looking for an investment like everyone else. You are truly starting to think like an investor.<\/p>\n\n\n\n<p><strong>\u2022 Yaakov Reinitz is a real estate consultant and lecturer.&nbsp;<\/strong>&nbsp;To schedule a consultation -&nbsp;<a href=\"https:\/\/rainitz.ravpage.co.il\/pgisha\"><mark>Click here<\/mark><\/a><\/p>","protected":false},"excerpt":{"rendered":"\u05dc\u05e4\u05e0\u05d9 \u05e9\u05d0\u05ea\u05dd \u05de\u05ea\u05dc\u05d4\u05d1\u05d9\u05dd \u05de\u05d4\u05ea\u05e9\u05d5\u05d0\u05d4 \u05d4\u05de\u05d1\u05d8\u05d9\u05d7\u05d4, \u05ea\u05e2\u05e6\u05e8\u05d5 \u05e8\u05d2\u05e2 \u05d0\u05d7\u05d3 \u05d5\u05ea\u05e9\u05d0\u05dc\u05d5 \u05d0\u05ea \u05e2\u05e6\u05de\u05db\u05dd \u05d1\u05db\u05e0\u05d5\u05ea \u05e9\u05ea\u05d9 \u05e9\u05d0\u05dc\u05d5\u05ea \u05e4\u05e9\u05d5\u05d8\u05d5\u05ea: \u05dc\u05de\u05d4 \u05d1\u05e2\u05e6\u05dd \u05d0\u05e0\u05d9 \u05de\u05e9\u05e7\u05d9\u05e2? \u05d5\u05de\u05d4 \u05d9\u05e7\u05e8\u05d4 \u05dc\u05d9 \u05d0\u05dd \u05de\u05e9\u05d4\u05d5 \u05d1\u05d3\u05e8\u05da \u05d9\u05e9\u05ea\u05d1\u05e9? \u2022 \u05d9\u05d5\u05e2\u05e5 \u05d4\u05e0\u05d3\u05dc\"\u05df \u05d9\u05e2\u05e7\u05d1 \u05e8\u05d9\u05d9\u05e0\u05d9\u05e5 \u05de\u05e1\u05d1\u05d9\u05e8 \u05d0\u05d9\u05da \u05de\u05ea\u05d7\u05d9\u05dc\u05d9\u05dd \u05dc\u05d7\u05e9\u05d5\u05d1 \u05d1\u05d0\u05de\u05ea \u05db\u05de\u05d5 \u05de\u05e9\u05e7\u05d9\u05e2\u05d9\u05dd \u05db\u05e9\u05d0\u05e0\u05d7\u05e0\u05d5 \u05d1\u05d0\u05d9\u05dd \u05dc\u05d4\u05e9\u05e7\u05d9\u05e2 \u05d1\u05e0\u05d3\u05dc\"\u05df - \u05d0\u05d5 \u05d1\u05e2\u05e6\u05dd \u05d1\u05db\u05dc \u05d4\u05e9\u05e7\u05e2\u05d4 \u05d0\u05d7\u05e8\u05ea - \u05d9\u05e9 \u05e9\u05ea\u05d9 \u05e9\u05d0\u05dc\u05d5\u05ea \u05d9\u05e1\u05d5\u05d3 \u05e9\u05d0\u05e1\u05d5\u05e8 \u05dc\u05d3\u05dc\u05d2 [&hellip;]","protected":false},"author":47,"featured_media":1048425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[4048,2605,65556,13762],"class_list":["post-1062569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-4048","tag-2605","tag-65556","tag-13762"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05d0\u05dd \u05d0\u05ea\u05dd \u05dc\u05d0 \u05d9\u05d5\u05d3\u05e2\u05d9\u05dd \u05dc\u05e2\u05e0\u05d5\u05ea \u05e2\u05dc \u05e9\u05ea\u05d9 \u05d4\u05e9\u05d0\u05dc\u05d5\u05ea \u05d4\u05d0\u05dc\u05d4, \u05d0\u05dc \u05ea\u05e9\u05e7\u05d9\u05e2\u05d5 \/\/ \u05d9\u05e2\u05e7\u05d1 \u05e8\u05d9\u05d9\u05e0\u05d9\u05e5 - 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