{"id":1049106,"date":"2026-05-01T12:54:12","date_gmt":"2026-05-01T09:54:12","guid":{"rendered":"https:\/\/shtetel.co.il\/?p=1049106"},"modified":"2026-05-01T12:54:13","modified_gmt":"2026-05-01T09:54:13","slug":"%d7%93%d7%a0%d7%99%d7%90%d7%9c-%d7%95%d7%a8%d7%93%d7%99%d7%92%d7%a8-%d7%9e%d7%a8%d7%a9%d7%aa-100-%d7%9e%d7%95%d7%91%d7%99%d7%9c-%d7%9e%d7%94%d7%9c%d7%9a-%d7%93%d7%a8%d7%9e%d7%98%d7%99-%d7%a8","status":"publish","type":"post","link":"https:\/\/shtetel.co.il\/en\/news\/1049106\/","title":{"rendered":"Daniel Werdiger from &#039;Reshet 100&#039; leads a dramatic move: acquisition of the &#039;Shefa Birkat Hashem&#039; network'"},"content":{"rendered":"<p>Daniel Werdiger, who managed Shufersal&#039;s Yesh Chesed chain and was fired by the new owners a year and a half ago, is embarking on a dramatic expansion move: After opening the first branch in Ashdod of the 100 chain he founded, he is leading the process of acquiring the Shefa Birkat Hashem chain. <\/p>\n\n\n\n<p><a href=\"https:\/\/sefer.yadleachim.co.il\/?utm_source=ch10&amp;utm_medium=banner&amp;utm_id=yadleachim&amp;utm_content=sefer26\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">Yad L&#039;Achim&#039;s annual lottery has been launched for the 16th time - and you? You&#039;re winning big! \u2022 Promoter<\/mark><\/strong><\/a><\/p>\n\n\n\n<p>According to a report in Maariv, Werdiger has finalized a deal to acquire the &quot;Shefa Birkat Hashem&quot; chain, which operated over 20 branches nationwide, mainly in Haredi concentrations. <\/p>\n\n\n\n<p>According to Maariv, the deal has been approved in principle by the parties and is awaiting final approvals, but its full details have not yet been officially published. <\/p>\n\n\n\n<p>'&#039;Shefa Birkat Hashem&#039; was established in 2007 as a chain that reached about 27 branches. In the summer of 2025, Carrefour acquired three branches of the chain - in Afula, Netivot and Talpiot in Jerusalem, in a deal valued at about NIS 20 million. This was an acquisition of specific branches only, while the brand itself remained in the hands of the original owners. <\/p>\n\n\n\n<p>As mentioned, after leaving Yesh Chesed, Werdiger began building a new operation called Reshet 100. The first branch was opened in Ashdod in an area of \u200b\u200bapproximately 5,000 square meters in the place where a Neto Savings branch previously operated. <\/p>\n\n\n\n<p>Behind the network are Werdiger, Rafi Brickman and Haim Rand, who worked with him at Shufersal.<\/p>","protected":false},"excerpt":{"rendered":"\u05d3\u05e0\u05d9\u05d0\u05dc \u05d5\u05e8\u05d3\u05d9\u05d2\u05e8, \u05de\u05d9 \u05e9\u05e0\u05d9\u05d4\u05dc \u05d0\u05ea \u05e8\u05e9\u05ea '\u05d9\u05e9 \u05d7\u05e1\u05d3' \u05e9\u05dc \u05e9\u05d5\u05e4\u05e8\u05e1\u05dc \u05d5\u05e4\u05d5\u05d8\u05e8 \u05e2\u05dc \u05d9\u05d3\u05d9 \u05d4\u05d1\u05e2\u05dc\u05d9\u05dd \u05d4\u05d7\u05d3\u05e9\u05d9\u05dd \u05dc\u05e4\u05e0\u05d9 \u05e9\u05e0\u05d4 \u05d5\u05d7\u05e6\u05d9, \u05d9\u05d5\u05e6\u05d0 \u05dc\u05de\u05d4\u05dc\u05da \u05d4\u05ea\u05e8\u05d7\u05d1\u05d5\u05ea \u05d3\u05e8\u05de\u05d8\u05d9: \u05d0\u05d7\u05e8\u05d9 \u05e9\u05e4\u05ea\u05d7 \u05d0\u05ea \u05d4\u05e1\u05e0\u05d9\u05e3 \u05d4\u05e8\u05d0\u05e9\u05d5\u05df \u05d1\u05d0\u05e9\u05d3\u05d5\u05d3 \u05e9\u05dc '\u05e8\u05e9\u05ea 100' \u05e9\u05d4\u05e7\u05d9\u05dd, \u05d4\u05d5\u05d0 \u05de\u05d5\u05d1\u05d9\u05dc \u05d4\u05dc\u05d9\u05da \u05e8\u05db\u05d9\u05e9\u05d4 \u05e9\u05dc \u05e8\u05e9\u05ea '\u05e9\u05e4\u05e2 \u05d1\u05e8\u05db\u05ea \u05d4\u05e9\u05dd'. \u05d4\u05d2\u05e8\u05dc\u05d4 \u05e9\u05e0\u05ea\u05d9\u05ea \u05e9\u05dc \u05d9\u05d3 \u05dc\u05d0\u05d7\u05d9\u05dd \u05d4\u05d5\u05e9\u05e7\u05d4 \u05d1\u05e4\u05e2\u05dd \u05d4-16 - \u05d5\u05d0\u05ea\u05dd? \u05de\u05e8\u05d5\u05d5\u05d9\u05d7\u05d9\u05dd \u05d1 \u05e2 \u05e0 [&hellip;]","protected":false},"author":47,"featured_media":1049107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[57956,65015],"class_list":["post-1049106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-57956","tag-65015"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05d3\u05e0\u05d9\u05d0\u05dc \u05d5\u05e8\u05d3\u05d9\u05d2\u05e8 \u05de&#039;\u05e8\u05e9\u05ea 100&#039; \u05de\u05d5\u05d1\u05d9\u05dc \u05de\u05d4\u05dc\u05da \u05d3\u05e8\u05de\u05d8\u05d9: \u05e8\u05db\u05d9\u05e9\u05ea \u05e8\u05e9\u05ea &#039;\u05e9\u05e4\u05e2 \u05d1\u05e8\u05db\u05ea \u05d4\u05e9\u05dd&#039; - \u05e9\u05d8\u05e2\u05d8\u05dc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shtetel.co.il\/en\/news\/1049106\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05d3\u05e0\u05d9\u05d0\u05dc \u05d5\u05e8\u05d3\u05d9\u05d2\u05e8 \u05de&#039;\u05e8\u05e9\u05ea 100&#039; \u05de\u05d5\u05d1\u05d9\u05dc \u05de\u05d4\u05dc\u05da \u05d3\u05e8\u05de\u05d8\u05d9: \u05e8\u05db\u05d9\u05e9\u05ea \u05e8\u05e9\u05ea &#039;\u05e9\u05e4\u05e2 \u05d1\u05e8\u05db\u05ea \u05d4\u05e9\u05dd&#039; - 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