Excitement: Festive mezuzah installation ceremony for the luxurious Assuta Optic branch in Bnei Brak

Shtetl
August 6, 2026   
Photo: 
Public

In a festive occasion, rabbis, public figures and the management of the "Assuta Optic" eyewear chain gathered this week for the official mezuzah installation event at the chain's new and luxurious branch in the Hachsharat Yishuv Tower in the city of Bnei Brak.

The chain of setting the mezuzahs was opened by the Rebbe of Kozmir and the Chief Rabbi, Rabbi David Lau.

The two affixed the mezuzah at the entrance to the branch and congratulated the chain's management on their success and continued good work for the eye health of the city's residents.

Immediately after the mezuzah was set, in an atmosphere of elation, those present broke out in a dance of joy along with the management of "Assuta Optics", which celebrated the significant milestone in the expansion of the network and the accessibility of leading optical services to the public.

It should be noted that although the official and festive ceremony has now taken place, the luxurious branch has already been open and operating successfully for some time. Since the doors opened, it has seen an influx of customers from the city and surrounding areas, who enjoy the high and uncompromising standard of service associated with the "Assuta Optic" brand.

The many customers who already frequent the place and receive daily service report unprecedented satisfaction. The secret, it seems, lies in the precise combination of advanced professionalism for vision tests and special technologies to make things easier for the patient, all from a deep understanding of the community's needs and courteous service at eye level.

The management of "Assuta Optic" stated: "The enormous trust we receive from the public every day and the many customers who visit the chain in general and the branch in particular since its opening are the best evidence of the success of the place and its necessity. We are excited to officially celebrate today together with Israeli dignitaries and public figures, and we will continue to provide every customer with the best and most professional service experience in Israel.".

The festive event is an official seal of the success of the Bnei Barki branch, which has already become the professional address for city residents regarding vision health and eyeglass removal.