The culinary brand Master Chef continues to significantly expand its Asian product line and is currently launching a new panko crumb series: EXTRA CRUNCH, which includes two types of Japanese-style breadcrumbs - white panko and golden panko.
The launch is part of the brand's move to expand the Asian products category, offering consumers a variety of solutions for preparing authentic dishes at home.
The growing interest in Asian cuisine and the popularity of Japanese-style fried dishes have resulted in more and more consumers seeking the crispy, airy texture associated with Asian restaurants.
The new EXTRA CRUNCH series is designed to meet this need, with panko crumbs made from extra large, coarse chips, which create a thick, airy, and extra crunchy coating after frying or baking.
Panko crumbs are suitable for preparing a wide variety of dishes: chicken, fish, schnitzels, vegetables, tofu and more, and give each dish a crispy texture that is preserved over time. The unique structure of panko, which is different from regular breadcrumbs, allows for the creation of a lighter and airier coating, which is characteristic of Japanese and Asian cuisine.
The EXTRA CRUNCH series joins the ever-expanding range of Master Chef products from Asian cuisine, which includes sauces, noodles, raw ingredients and dedicated products, allowing consumers to prepare dishes at home that are rich in flavors, textures and authenticity - easily and conveniently.
Price range (according to Pricez*): 9.90 NIS - 12.90 NIS. Kosher: Badatz Beit Yosef
Available: In retail chains and food stores across the country.
