New on the health shelf: A series of matcha powders from the British brand PerfectTed in vanilla and classic flavors

Shtetl
June 24, 2026   
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Public

PerfectTed, The leading matcha brand in the UK is currently launching a series in Israel that includes Grade A Japanese Matcha Powders Ceremonial Grade, designed to provide an accessible, delicious and simple drinking experience to integrate into your daily routine.

PerfectTed products are marketed in Israel by the Shastovitz Company, which will lead the brand's launch and expansion of its activity in selected food chains and cafes across the country.

The series includes 2 matcha powders with K kosher certification – approved by the Chief Rabbinate of Israel (fur kosher):

Classic Matcha Powder  - Japanese green tea powder made from tea leaves grown under unique conditions and crushed into a fine powder. PerfectTed's matcha is characterized by a vivid green color, smooth texture and a balanced and delicate flavor, and is suitable for making hot or cold drinks, smoothies and various recipes. Matcha contains caffeine and antioxidants, and is a popular alternative for consumers looking for sustained energy throughout the day.

Vanilla flavored matcha powder - A vanilla version that offers a subtle and indulgent twist on the traditional matcha experience. The combination of Japanese matcha and a touch of vanilla creates a smooth, pleasant and flavorful drink, suitable for both veteran matcha enthusiasts and those who are being introduced to the world of matcha for the first time. This is an ideal solution for making a hot or cold matcha latte, with a balanced and particularly accessible taste.

Consumer price range (according to PRICEZ): Powders: from 79.90 NIS to 99.90 NIS.

PerfectTed brand products are available in selected retail and food chains: including Super-Pharm, Hemi Himan, Tiv Taam, and in selected cafes across the country.