There has never been such a troll before: The Noam LeIsrael party today (Tuesday) sent a warning letter to Shas CEO, MK Haim Biton, demanding that he remove the party's new election campaign, which centers on the slogan "I chose through faith.".
Noam claims that Shas' campaign is identical to the campaign the party previously launched under the slogan "I chose on the path of faith," and that this could mislead voters.
The warning letter, sent through attorney Eldad Rabinowitz, claims that 'Noam' was already featured yesterday in an outdoor and media campaign under the slogan 'I chose on the path of faith.'.
According to her, the goal of the campaign is to express her commitment to strengthening the Jewish identity of the State of Israel, among other things following the events of the Iron Swords War.
Today, Shas announced the launch of its election slogan - and the party's statement stated that the campaign deals with faith and unity among the people of Israel, and at its center is "the connection of the people of Israel to faith in the Creator and to the Jewish identity of the State of Israel.".
Noam claims that this is an "identical campaign" that was launched close to their own campaign.
The letter claims that the use of the slogan creates "serious concern about creating a false representation as if the Shas party is working in collaboration with my client in efforts to strengthen and preserve the Jewish identity of the state.".
The letter further claims that the similarity between the campaigns harms Noam's ability to convey the uniqueness of its message and uses up the resources it invested in the campaign.
''Noam' demands MK Biton take action to remove the campaign by tomorrow at 12:00, and clarifies that the letter constitutes a warning before taking legal action.
Noam noted that their campaign is aimed at the traditional and ultra-Orthodox audience and includes the promise "In faith!", alongside messages regarding the reform and restraint of the legal system, preserving the world of Torah, values-based education and equitable budgeting, and honest and dedicated public emissaries.
"Naam LeIsrael" stated: "In the run-up to the election campaign that is so fateful for ensuring the continuation of right-wing rule, we expected fair competition from our partners in the Faith Bloc, but we were shocked today to discover that the Shas party chose to act in devious ways, to mislead the public and harm our election campaign.".
A Shas source told Haredim 10 that "their slogan is 'Free to be a Jew.' In one ad they wrote 'I chose on the path of faith' as the headline, but that's their slogan.".
