The consumer empire of 'Kollel Chabad' in Safed is establishing a huge branch in the holy city of Tiberias that will sell basic products at cost prices | After the phenomenal success in Safed that saved thousands of shekels per household – the Hasidic model that beats the cost of living, comes to provide air to the residents of the neighboring city | All the details
Great news for residents of the city of Tiberias and the surrounding area: the successful social supermarket chain 'Kollel Market', operating under the charitable empire of 'Kollel Chabad', is currently in the advanced stages of preparation and construction for the opening of a new and magnificent flagship branch in the holy city of Tiberias.
The move comes in the wake of the phenomenal success of the parent branch in Safed, which has revolutionized the family consumption basket and proven that it is possible to combat the cost of living in a direct, effective and respectful manner.
The opening of the branch in Tiberias is another step in realizing the Kollel's vision of expanding the nutritional and economic security network to additional Hasidic communities across the country.
The uniqueness of the 'Kollel Market' chain lies in its revolutionary operating model, in which products are sold at actual cost prices, without any profit motive.
The new branch in Tiberias will offer a huge variety of basic products, dry goods, cleaning supplies, meats, poultry and frozen products at an exquisite kosher level, and at unprecedented prices that differ from regular market prices.
Beyond the enormous economic savings, the Kollel Market chain has carved out the value of human dignity on its banner; the shopping experience at the location is designed as a modern, spacious, clean, and inviting supermarket, allowing families to do their shopping in the most respectful manner.
In a special conversation on the occasion of the opening preparations, the director of 'Kollel Chabad', Rabbi Shalom Duchman, explained the concept behind the move: "The Lubavitcher Rebbe always demanded that we take care of the material needs of every Jew with a light in our hearts and in the most respectful manner. Our goal at 'Kollel Market' is not only to provide assistance, but to give families the ability to support their homes with dignity and well-being.
""Our successful experience in Safed has shown that such a branch completely changes the financial balance of the house. We see it as a sacred right and duty to bring this message to Tiberias as well, so that no family will have to cut back on basic products, or compromise on the quality of their children's nutrition.".
The person chosen to lead the complex process, manage the construction system, and coordinate all the details on the ground is the energetic and active Rabbi Yoram Meuda, director of the 'Kollel' in Safed, and with him is the chairman and emissary Rabbi Yosef Yitzhak Hitrik.
In recent weeks, Rabbi Meuda has been working around the clock to ensure the best conditions for the opening of the place, which was donated by the Renner family from Florida and the Feldman family from New Hampshire.
There is immense excitement among the residents of Tiberias ahead of the opening of the gates, which will provide breathing space for thousands of homes, especially during holiday evenings and peak days.
Preparations for the opening of the branch in Tiberias:
